The Labels

"Our vision for this project is rooted in the tradition of giving meaning and creating memories through art. Every detail is essential, a cornerstone that captures the essence of the brand's image and philosophy."

The collaboration with Singaporean artist Mary Bernadette Lee is the soul of this project. Her hand-painted labels go beyond mere design, they capture the spirit of the wine and the landscape of each wine region, transforming every bottle into a visual experience as profound as the tasting itself.

Inspired by the language and symbolism of Joan Miró, Mary has created an artistic universe that expresses emotions and reflects the deep connection between nature, culture, and winemaking.

Each label is born from dreams and interpretations, both personal and professional, giving every wine a unique and special identity. The colors, shapes, and textures of each piece speak to the purity and authenticity of the wine they adorn.

 

“Each artwork doesn’t just adorn our bottles, it invites you to dream, to feel, and to discover something new with every glance.”

M.S.B. Pur

Mary feels that the greatest gift of life on the mountain is time. The artwork for Pur is a personal trip down memory-lane. It is a reminder that Time is a precious gift as with every moment that leads up to the Present.

The journey is what makes life worth living for; It is arduous and breathtaking at the same time and for all it’s worth, the fruits of hard work always tastes the sweetest.

Priorat is truly the holy grail of every wine enthusiast’s experience, and I want the art to encapsulate the quintessence of the land with all it’s grandiosity and pureness; that you will even miraculously taste the fragrance of the earth in a glass of Pur.

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